For a surgeon who treats tummy tuck Tijuana or is involved in other types of procedures want to succeed in Instagram, certain specifications must be met before an account can be opened to increase visibility and presence on the platform. Let’s remember that nowadays, all companies must have profiles within social networks since they will allow them to improve their reach in the market and to interact with their customers and patients. That is why it is so essential for surgeons to have a presence within social networks, mainly if they want to increase their patient portfolio.
Things to consider when opening a profile on Instagram
Open a business account
Unlike a personal profile, a business profile allows you to obtain more significant benefits, because those personal profiles don’t need so many tools or advantages because it is a profile that does not necessarily require strategies to position themselves within the platform since, usually, only those people who want to share their content with acquaintances use it.
On the contrary, if the surgeon wants to increase the number of followers and have a presence within Instagram, it is always recommended that the profile is opened from a business account, more so if it is a brand. This point is determined for anyone who wishes to enter the world of social networks, such as a dentist in Tijuana or any other person or company that wants to have a presence on this platform.
Since social networks are tools, it is essential that before creating an account, you determine the objectives you want to achieve, especially when you want to implement marketing strategies to improve the visibility of the profile. It is widespread that when you start to train within social networks, there are changes in these objectives, but it is always recommended that you know exactly what you want.
Determining an audience
Any marketing strategy requires a specific audience, so if the surgeon wants to have a presence on Instagram, it is essential that he or she first defines what kind of people he or she will focus on. Because, if this previous action does not exist, the content will not have a destination, which will make people ignore the account. One thing to consider within this platform is that the people who consume this social network the most are those between the ages of 18 and 29.
Optimize the account
To be more successful, the account must be optimized according to Instagram’s regulations and the specifications that a business profile should have, so the surgeon should
Take into account that the name to be used within the platform does not have to exceed 30 characters.
Within the description of the profile, it is necessary that, if there is a website, the hyperlink is attached so that, in this way, those interested can go to the surgeon’s page.
Likewise, in the description, it is essential to add the category or branch the surgeon is focused on so that users can find the profile more easily.
Just as the hyperlink to the website is essential, so is the addition of contact forms. Therefore, if a user is interested in the services offered by the surgeon, he can contact the doctor immediately.
Calls to action are also necessary so they can be added within the same description or in every publication that is added to the surgeon’s profile.
With these tips, the surgeon will be able to increase the number of followers and position himself within the platform in a stable way.