The subscription box business model is more popular than even; more surveys reveal that people hate battling street traffic and crowds at the mall to shop. People with busy lives love online shopping, and subscription boxes are a trending method of shopping that shows no sign of slowing down. The trick for retailers is to find a packaging printing company offering subscription box design to savvy brands looking for that extra push to dominate their space and increasing their customer base.
This article is intended to help business owners, brand managers, and internal marketing directors help locate the best subscription box design company capable of increasing sales, retaining customers, and generating year-over-year growth.
Your Subscription Box Company Needs to Design a Prototype Based on Your Brand
When it comes to the best subscription box design companies, you will want to look for a prototype that was clearly designed around your brand, it’s customers, your goals, and your buyer’s needs. The prototype shouldn’t just be judged on the durability of the box and the fact your subscription box design company listened to your requests for size specification and color. Instead, you need to ask yourself this question: does my packaging printing team really understand my customers, and does the subscription box prototype reflect their needs?
Here’s a scenario: let’s say your subscription box design is intended for products associated with men’s lifestyle. Each box has a different theme. One might be dedicated to men’s health, another for a night out on the town, and yet another on accessories. When looking for prototypes these subscription boxes should all have consistent brand identity, convey the same message, but find unique differences in highlighting the products at hand.
A Subscription Box Design Must Know Your Buyers
Why do your buyer’s buy your products; what is the need or pain point behind each purchase? Are they trying to live a certain lifestyle? Are they wanting to look better, feel better, or learn something new? Your subscription box design company needs to take all of this into account when designing retail packaging for your products in a subscription box model.
You’ve heard the expression that people “eat with their eyes before their stomach”, and when it comes to the retail shopping experience, a first impression is visual, and first impressions play significant roles into the experience buyers first have with a product.
This is why subscription box design is so important; it gives buyer’s the first look and feel for your brand, and a nagging anticipation to see what’s in the box and therefore what exists inside such an alluring, stunning design.
Make sure your subscription box design company takes all of these accounts into consideration, and you can feel confident knowing that you hired the best retail packaging company in the industry offering an innovative, thoughtful subscription box design for every client.