As the owner or director of a home building company, your goals clearly include cut operational and internal costs, while increasing sales. Technology can help home builders achieve both these goals and enable them to significantly improve their bottom line. After all, the idea is to create a positive experience for buyers, and we live in an era that runs on technology. People live according to their smartphones, personal assistants like Siri or Alexa, smart home technology, and we all turn to Google to find answers to our questions.
This means people use technology to make purchasing decisions, and this alone is why home builders should invest in photo real virtual home tours technology designed by companies that know how to enhance the home buying experience.
This article is intended to help home builder companies better understand why virtual home tours are worth investing in to help them hit their high revenue goals.
Virtual Home Tours Keep Buyers Emotionally Connected to the Home
Have you ever toured Europe and visited all the great cathedrals from England, France, Italy and other countries only to feel that, after a few weeks, all of their features have just blended together making them all look the same in the mind’s eye? The same experience is true for home buyers; after they see several homes, they all start to blend together and the first few they saw fade from the mind all together.
When home builders use virtual home tours the buyer can re-visit the home and tour its entirety from the convenience of their home or office, anytime they wish using their tablet, laptop, computer or smartphone. Nobody has time to drive to multiple houses and compare all the details, but with photo real virtual home tours buyers can visit any property, and therefore keep in fresh in their minds. And when homes stand out and stay fresh in the buyer’s mind, the likeliness they will make an offer goes up significantly.
Virtual Home Tours with House Design Software Allows Buyers to Customize Homes
Many virtual home tour companies also create house design software that allows buyers to virtually tour model homes while changing various design features to better suit their style. And when buyers can make intimate connections with homes and feel like they are part of the design process, their likelihood to make an offer goes up. Thanks to house design software with virtual home tours, buyers can select their desired floor type, countertop, cabinets, backsplash samples, and even configure the floorplan. In other words, if someone wants hand-scraped oaks flooring with a white quartz countertop, gray subway titles for the kitchen backsplash, dark blue shaker-style cabinets, and an open concept, they can create the look, then tour it and get a good feel for raising their family in the space.
Virtual Home Tours and House Design Software Removes the Need for Showrooms
Running a home builder’s showroom costs thousands of dollars a year. You have salaries to pay, samples to keep in stock, and realtors to show a property. By investing in house design software with virtual home tours, you can remove the need for all of these, sell more homes, and generate massive growth for your business.