What with advancements in technology exploding like crazy, people having less time to go shopping, and the fact that today’s customers are savvy and do online research before making purchasing decisions, retailers need all the help they can get to attract people into their stores, and keep them there. Ironically, while technology has played a big role in keeping people out of malls and retail stores in general (thanks Amazon), technology can also be used to help you increase foot traffic and dwell time, as well as increase in-store sales. I am talking about a commercial phone charging station as the answer to improving sales by increasing the number of customers that enter your store, and the amount of time they spend engaging with your products. This article is intended to help store managers and regional managers understand how a multi-device mobile phone charging station can help you hit those revenue targets.
Provide an Atmosphere that Meets the Needs of Your Customers
In order to attract more customers and keep them engaged with your products, you need to create an atmosphere that appeals to their needs and lifestyle. Ever notice how some retail stores that sell clothing for people aged 16-25 play upbeat music? They do so because it energizes customers and motivates them to stay longer, look through the racks, and spend money. A cell phone charging station for retail stores can do the same thing, and here’s why: today’s average person is glued to their phone–they feel naked without it. People use phones not only to stay in touch with family and friends, but they use it to check important work-related emails, product research, check for lower prices, take photos of products to send to their spouses for purchase approval, and they even look up product reviews for stores before they buy. If choppers know that you have a multi-device cell phone charging station in your store, they will be more inclined to enter as they know they can charge their phone while they shop. After all, we all know that level of panic when our batteries get low.
Phone Charging Stations can Market to Your Customers
Some companies that design and engineer multi-device cell phone charging stations can create customized experiences for a brand’s customers that market in-store deals, as well as collecting valuable data to improve buyer personas for audience targeting with marketing campaigns. For example, a popular store that sells athletic shoes has a multi-device cell phone charging station that asks users if they are male or female, what sport they play, what colors they like, and what style of shoes they favor. Then in-store deals are offered with special discounts or incentives based on their answers, and at the same time, valuable data is collected and stored to help companies learn more about their target buyers.
When installing a phone charging station in your store you improve the shopper’s experience, collect data that will help you improve how you target buyers, and you can market to them directly. Look for a commercial cell phone charging station that makes wall-mounted cell phone chargers, charging lockers, standing charging stations, and a number of other options and learn which type will best meet the needs of your customers, as well as your own.