Changes Coming to Google Index

 

Google Search IconGoogle just announced that within Months they are going to divide the google index between mobile and desktop – and the MOBILE index will be the primary index, with the desktop index maintained by not as up-to-date as the mobile index.

The announcement came in the keynote from Gary Illyes at Google during Pubcon Vegas 2016.  Although no specific timeline was given he did state the update would be coming within months.  He also said they would still have a desktop index but the mobile index would be primary.

 

What The Google Index Split Means For You

This will be a major update that follows what we’ve been seeing over the last year with lots of Google’s focus going to mobile, the AMP (Accelerated Mobile Pages) project, and more.

So what should you do to prepare?

  1. First, check to make sure your website is mobile friendly with Google’s Mobile Friendly Testing tool
  2. Second, consider adding AMP (Accelerated Mobile Pages) to your site if its very news focused.

If your website is not Mobile Friendly you need to address this ASAP we don’t yet know exactly how the mobile index will work.

For example, since the mobile index is the “primary” index, will it really not be used for any desktop queries? Will it only contain “mobile-friendly” content? How out-of-date will the desktop index be? But it’s clear this will be a major change to the google index and ranking algorithms.

We will keep you posted as more news develops regarding Googles changes, but in the meantime if your website isn’t mobile friendly why not ask us for a quote to get it all ship shape and ready for the changes.

If you have any questions for us regarding the Google Index Split please get in touch via our contact form here or give us a call on 01142811800.

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